{"product_id":"its-not-how-good-you-are-its-how-good-you-want-to-be","title":"It's Not How Good You Are, It's How Good You Want to Be","description":"\u003cp\u003eIt's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.\u003c\/p\u003e\n\u003cp\u003eThe world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.\u003c\/p\u003e\n\u003cp\u003eThis uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.\u003c\/p\u003e","brand":"Ingram","offers":[{"title":"Default Title","offer_id":47293651288216,"sku":"001-D2-ITS-NOT-HOW","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0200\/7616\/files\/It_s-Not-How-Good-You-Are_-It_s-How-Good-You-Want-to-Be.png?v=1759878629","url":"https:\/\/www.artofplay.sbs\/products\/its-not-how-good-you-are-its-how-good-you-want-to-be","provider":"Art of Play","version":"1.0","type":"link"}